Home Community 83% Affluent Malaysians Have Altered Life Goals Post-pandemic

83% Affluent Malaysians Have Altered Life Goals Post-pandemic

‘Confidence gap’ holding back affluent in Malaysia from meeting their goals though new survey reveals that 83 per cent of affluent Malaysians have set new life goals post- pandemic. Many are still reluctant to take actions needed to reach them.

by K. Vatsala Devi
affluent malaysians alter life plans

Standard Chartered’s latest survey into affluent (comprising emerging affluent, affluent and high net worth) consumers revealed that COVID-19 has prompted the affluent in Malaysia to become more future-focused when resetting their priorities.

To meet their new goals, the affluent need new strategies to grow their wealth, which often involves more proactive investment rather than just saving cash. However, their current ‘confidence gap’ has made many increasingly averse to risk, potentially stopping them from putting their money to work through investing or making use of digital tools that simplify wealth management.

affluent malaysians have altered life plans
Head of Consumer, Private and Business Banking at Standard Chartered Malaysia, Sammeer Sharma

The ‘confidence gap’ is visible across the emerging affluent to the HNW

The emerging affluent in Malaysia have suffered a relatively higher loss of confidence, with more than half (54 per cent) reporting less confidence. The loss of confidence among the HNW, while relatively lower at 48 per cent, is still significant. A majority of the affluent overall in Malaysia stand to lose out if they do not have the support to rebuild their confidence.

For the affluent across the wealth spectrum in Malaysia, the three most common factors impacting their confidence were volatility in financial markets (36 per cent), fear of poor returns on investments (32 per cent) and hesitancy or uncertainty around committing to investment decisions (27 per cent).

Retirement is at risk

A late start to retirement planning, combined with the pandemic-induced ‘confidence gap’, leaves a significant proportion of affluent consumers at risk of a shortfall for their retirement.

In Malaysia, 28 per cent of people do not currently save/invest for retirement. For those that do, investment income (55 per cent) and cash savings/deposits (45 per cent) are the most common expected sources of income in retirement. At the same time, 50 per cent plan to retire before the age of 65 and in the last 18 months, 19% have set the new financial goal of retiring earlier.

This shows a disconnect between current actions and future expectations, if a confidence gap is holding them back from investing.

Globally, almost all (94 per cent) of investors who had tried more than five new investments or investment strategies reported being happy with their finances. Whether it is diversifying into new asset classes, new investment strategies to re-balance their portfolios, or exploring sustainable investing, the survey revealed that more hands-on investors are happier with their finances.

This trend is mirrored in Malaysia, where a strong majority (87 per cent) of those who have made five or more changes to their portfolios following the pandemic are happy with their finances.

“When it comes to financial planning, inaction can be costly. This is evidenced by our most recent findings which demonstrate investors who have prudently explored new ways to manage their money are reaping the rewards. Whether it’s managing their finances better to save more or investing savings into diversified asset classes, investors who are more involved in the decision- making process are more comfortable with their finances,” said Sammeer Sharma, Head of Consumer, Private and Business Banking at Standard Chartered Malaysia.

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