Home Industry AirAsia Launched “FACES” Facial Recognition Technology

AirAsia Launched “FACES” Facial Recognition Technology

AirAsia launched FACES to make order and purchase from customers a more secure and convenient way.

by Shah Farouq

The AirAsia Super App launched the world’s first facial recognition technology called FACES, providing guests and millions of AirAsia Super App users with a fully digital, contactless, convenience, security, and safety for all their travels and lifestyle needs.

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A staff using the “FACES” technology

FACES was initially rolled out for air travel, but it will now make the AirAsia Super App the one stop shop that immediately identifies customers via instant facial recognition, to order and pay for the many travel and lifestyle offerings seamlessly on the one app.

“Facial technology is already  transforming our everyday lives, through the simple unlocking of our phones for example. While others may be launching similar technology, ours is truly a world first as it opens the door to much more than just air travel.” Group CEO of AirAsia Aviation Group, Bo Lingam said.

“As the first airline to introduce this facial recognition technology tailored to our digital travel and lifestyle platform, we are continuing to deploy innovations that not only take the hassle out of flying in the new world but make a difference to everyday lifestyle needs.

“FACES is the latest contactless technological innovation that we have developed in-house, as part of our strict Covid-19 mitigation procedures and as we welcome the resumption of interstate travel now and international travel soon.

“Importantly, guests flying with us can check in online anywhere, anytime in just a click of the button once registered with FACES, supporting our efforts to restore confidence in air travel through technology and enhanced safety measures. Research has shown travellers feel safer using touchless processing throughout the airport,” he added.

Amanda Woo, CEO of AirAsia Super App stated that the launch of FACES on their super app is truly a game changer, marking another major milestone which is in sync with their ongoing commitment to continuously enhance the customer experience through digital innovation.

“The revolutionary system will soon unlock all the offerings available on the AirAsia Super App, including flights, hotels, ordering food, deliveries, ride hailing and so much more with just a quick facial scan process.

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“FACES” machines in KLIA 2

“We continue to lead the way as an industry digital innovator. Importantly, what this means for guests is enhanced speed for instant recognition and payment across our ecosystem, including fast check-in anytime anywhere and revolutionary contactless facial recognition delivery services.

“In the future we even envisage enabling guests to be able to check in for hotels affiliated with AirAsia using FACES for real time verification and check in,” she explained.

She added that their teams are already working to fully integrate facial recognition technology into their overall Fintech capabilities accessing new and exciting features within the super app.

“Facial recognition technology allows us to make it more convenient for our millions of users to access our products and services simply and securely, which will assist in our quest for continual improvement in all that we do and deliver a greater user experience.

All AirAsia Super App users around the region can now register for FACES easily on the app and soon they will be able to use the feature not just for travel but also for all of our lifestyle offerings in our rapidly expanding ecosystem,” she said.

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