Asia Pacific Investment Bank Ltd. (APIB) and its subsidiary, Asia Digital Bank Ltd. (AsiaDB), have officially appointed Ong Ching Yee, a local well-loved and talented news anchor, as the banks’ Brand Ambassador starting from January 2022. Mr. Liu Xuming, Chairman of APIB, said that Ms. Ong is an outstanding anchor and host in the Malaysian news industry and mass communications field and he bank is very honored that Ms. Ong has become its brand ambassador.
“When we first approached her about being our brand ambassador, we were drawn to her confidence and fierce ambition. Her passion for journalism is consistent with our banks’ vision, which is to spread the knowledge and benefit of digital finance. With her as our brand ambassador in addition to boosting the companies’ brand awareness, Ching Yee will also assist us in reaching our goals faster,” added Mr. Liu.
Ms. Ong is also honored to be the banks’ brand ambassador. As a TV news anchor, she has always been open to new developments.
“APIB and AsiaDB are financial institutions established in Labuan International Business and Financial Centre by Nanjing Zijin Investment Group Co Ltd., a well-known local state-owned enterprise in China, and has been approved by the Labuan Financial Services Authority,” said Ms. Ong
Ong Ching Yee Thrilled by the Opportunity
To be able to become their brand ambassador, it is a great honor for me to continue to bring you the latest and timely investment and digital financial information and knowledge as well as to promote the development of cross-border finance and digital finance in Malaysia and China,” she expressed
Ms. Ong is a well-known, Chinese-language news anchor and recognized for her impeccable news presenting skills in the broadcasting industry which landed her the Best News Presenter award at the Golden Awards in 2017. Moreover, she was also voted as the Top 5 Most Popular Female Artiste at the Golden Awards 2017.
Furthermore, as a host of several large-scale TV shows, Ms. Ong has a lot of experience in collaborating with businesses and brands. Her rich experience and popularity in various fields makes her the perfect personality to represent APIB. As an ambassador, she will work hand in hand with the bank to promote the bank’s philosophy, vision, products, and services.
Her brand ambassadorship with APIB and AsiaDB is a feather in the cap for both the financial institutions.