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CIMB Delivering Hope Amidst the Covid-19 Pandemic

by K. Vatsala Devi
CIMB Helps Deliver Hope During Pandemic

Malaysians shared love for food is one of the attributes that brings us together. Famous for our mamak culture where people from all walks of life can be seen sitting together over glasses of ‘teh tarik’ and ‘roti canai’ till the wee hours of the morning either to catch a football match, catch up with friends or even to talk business, mamak stalls and restaurants are a respite from the busyness of our days and refreshing even.

But then this age-long ritual of converging at mamak joints were brought to a halt by the pandemic from mid-March 2020.  To bring down the rising number of Covid-19 patients, many social and leisurely activities such as dining in were prohibited up until very recently.

The Pandemic Accelerated Food Delivery Services

When dining in became impossible, many Malaysians and people around the world relied on food delivery services in their respective countries to get their food delivered. In Malaysia, though online food services like foodpanda, Grab, and Beepit were enjoying a good presence amongst the urban millennials, there were still opportunities to tap into.

And that chance came when the Movement Control Order was introduced here in March 2020. Techwire Asia reported that “as most countries in SEA enforced strict lock downs to contain infections, food delivery services started experiencing tangible spikes in demand. In Malaysia for instance, it was reported that some delivery companies like foodpanda and Grab Food had recorded more than a 30% increase in orders.”

The article also further added that “SEA as a whole food delivery market is expected to grow from US$2 billion in 2018 to an estimated US$8 billion in 2025, according to a Bain report by Google and Singapore’s state investment arm, Temasek. foodpanda was already a popular food delivery service in Malaysia, the Philippines, and Singapore, but has more recently launched contact-less pick-up options, and has added the delivery of groceries and daily essentials to its service repertoire.

With a surge in food delivery services, and unemployment on the rise, many are turning to gig economy to sustain them through the lock down. CIMB Islamic Bank Berhad recently organized a motorcycle handover ceremony for the first batch of 33 participants of the CIMB Islamic Rider Entrepreneur Programme.

CIMB Bringing Hope & Jobs to Help Youths

At a virtual ceremony, Ahmad Shahriman Mohd Shariff, Chief Executive Officer, CIMB Islamic was joined by Dato’ Dr Suhaimi Ibrahim, Chairman, YBM; May Wong, Head, Corporate Communications and Corporate Social Responsibility, Taylor’s and Kelvin Chan, Director of Operations, foodpanda to congratulate the group and deliver the vehicles for the next stage of the programme, which is immediate employment with foodpanda as a food delivery rider.

All 33 candidates were presented with a brand-new motorcycle each, complete with helmet and raincoat. foodpanda’s registration fees of RM150 and the first year’s motorcycle registration were also covered as part and parcel of the programme.

Through CIMB Islamic’s sponsorship commitment of RM300,000, the CIMB Islamic Rider Entrepreneur Programme aims to give back to the community by providing quality training and job opportunities, especially to youth who are impacted by the COVID-19 pandemic. The programme is coordinated by YBM with training provided by Taylor’s and foodpanda as the work placement partner of the programme.

Ahmad Shahriman said, “The CIMB Islamic Rider Entrepreneur Programme represents another key milestone in our efforts to uplift communities such as the asnaf and B40 who are impacted by the current challenging environment. Through providing an opportunity to gain entrepreneurial skills and improving livelihoods, this initiative demonstrates our actions in looking for avenues to positively impact the communities in which we operate, reflecting our commitment to Value-Based Intermediation.

Once the riders successfully complete their one-year work placement with foodpanda, they have the choice of either continuing their employment with foodpanda or setting up their own enterprise.

This initiative is aligned with supporting Bank Negara Malaysia’s iTEKAD umbrella of programs aimed at contributing to the economic empowerment of the asnaf and B40 communities, the programme was run in collaboration with Yayasan Belia Malaysia, Taylor’s Community and online food delivery service provider foodpanda.

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