Home Business DOKU partners with Kaddra to provide mobile commerce and remarketing solutions

DOKU partners with Kaddra to provide mobile commerce and remarketing solutions

by Shah Farouq

DOKU, Indonesia’s first and largest digital payment gateway, has entered a strategic partnership with Kaddra, award-winning Singapore-based tech company providing loyalty, mobile commerce, and remarketing solutions for retail & consumer brands.

The staggering growth of digital payments has opened new opportunities for SMEs to develop stronger digital commerce. DOKU sits at the forefront of this trend, and through this new alliance, will be providing the next generation of all-in-one solutions for its merchants.

Mobile-commerce in Indonesia saw an explosive 70% growth in the first half of 2021, making Indonesia the third-largest app-commerce market in the world. DOKU has already supported hundreds of thousands of Indonesian businesses to step into the digital world and will now help propel them into a new era of mobile commerce.

“Indonesia’s consumer behaviours are evolving at an incredible pace, and we must ensure local businesses are equipped to deal with these changes.” shared DOKU Co-Founder and Chief Operating Officer Nabilah Alsagoff.

“We are thrilled to partner with Kaddra and leverage their technology to provide the necessary tools for SMEs to grow with cutting-edge mobile-commerce they can afford,” she added.

Fully integrated with the payment gateway, DOKU’s e-Retail mobile solution provides everything a business needs, allowing merchants to expand and leverage their web-based presence to mobile app for on-the-go store management.

Loyalty to incentivise customers to shop; app commerce with secure payment and delivery for a smooth User-Experience; and a marketing engine to retarget shoppers with a personal approach.

“Indonesia is the epicentre of Southeast Asia’s thriving e-commerce scene, and DOKU’s new e-Retail solution will shape the future of digital sales across the country.”  said Co-Founder and Chief Executive Officer of Kaddra, Quentin Chiarugi.

“We are delighted to partner and support DOKU in their quest to bring tangible digital solutions for their merchants, keeping in mind the importance of an all-in-one ecosystem,” he explained.

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