Home Global From Ocean to Fashion: HATTA DOLMAT, Ocean Hero Conservation and KLOTH Cares Brings the OCEAN’US Solution of the Plastic Pollution to the KLFW 2021

From Ocean to Fashion: HATTA DOLMAT, Ocean Hero Conservation and KLOTH Cares Brings the OCEAN’US Solution of the Plastic Pollution to the KLFW 2021

OCEAN’US campaign will be the first Sustainable Fashion Conservation awareness event held in Malaysia to promote Sustainable Malaysia Eco-Tourism, Arts and Culture.

by Gopalakrishnan Nair
The OCEAN’US Collection

According to the data received by the Alam Flora, Malaysian produced 38 thousands of wastes everyday and 13.2 percent out of the total wastes are plastic wastes.

Globally, we produce around 335 million metric tons of plastic each year. According to the United Nations Environment Programme (UNEP), plastic waste pollution is a “major environmental problem of global concern” that has reached “epidemic proportions.” UNEP estimated that 100 million tons of plastic are now in the oceans, 80-90 percent of which comes from land-based sources.

Our fashion and clothing industry has traditionally made the fabric materials by using the virgin plastic materials or Polyester. This material is often breathable, making it ideal and suitable for daily use. Unfortunately, it also requires the new production of 60 million tons of virgin polyester each year for the sake of textiles. Identifying the root cause, Hatta Dolmat and KL Young Designers Association (an association under the purview of Hatta Dolmat) together with the strategic partners, KLOTH Cares and Ocean Hero Conservation takes this process one step further, by sourcing raw plastics (Polyethylene Terephthalate or PET) for textile production from the local sea shores. Hatta Dolmat challenged himself to use plastics taken out of the ocean instead of virgin or post-consumer materials to produce quality performance wear. This way, OCEAN’US is also collaborating with the Ministry of Tourism and Culture (MOTAC) and Tourism Malaysia to create the sustainable fabric as an alternative and throughout the process, they are aiming to create a sustainable tourism hub in Malaysia.

OCEAN’US mission aims to feature Tourism Malaysia islands, beaches and Batik Malaysia that inspired Hatta Dolmat’s OCEAN’US sustainable garment that incorporates the process of how to recycle plastics and how (RPET) it is produced into garment. The sustainable garments was showcased at the KL Fashion Week 2021 on the 6th November 2021. This on-going campaign includes 4-episodes web-series that will feature Tourism Malaysia islands and beaches in Selangor, Langkawi, Terengganu, Pulau Pinang, Pahang and Perak including many other activities such as beach clean-up, workshops, talks at schools, universities and colleges. OCEAN’US campaign will be the first Sustainable Fashion Conservation awareness event held in Malaysia to promote Sustainable Malaysia Eco-Tourism, Arts and Culture. Our Ocean Hero Advocates whom they are Datuk (Dr) Chef Wan, Yuna, Datin Winnie Loo, Dato’ Sri Dr Vincent Tiew, Amber Chia, Freda Liu, Fiqrie Dahari, WeiRon Tan, Linora Low, Duke Krishnan, Theeban Govindasamy, Edilberto Magpayo (Philippines), Kym Tan, KarmunOoi, Adelina Chan, and many other Ocean Hero Advocates are participating to support the OCEAN’US campaign activities together through education and reach out to more people especially to the future generations.

“We need to push on all social and environmental fronts. If you look at the textile production and the fashion industry in general, you’ll find that pollutants are dumped directly into waterways and human rights abuses are rampant. I wanted to ensure that we are different.” Hatta Dolmat, said. Thus, Hatta Dolmat, Kloth Cares and Ocean Hero Conversation sources the PET wastes for polyester production directly from the ocean where they were already negatively affecting the ecosystem. This difference matters, especially when it comes to providing consumers with a way to make a difference through their purchases. The PET wastes were sent to the recycle factory under the arrangement and supervision of KLOTH Cares and Ocean Hero Conservation to create a new fabric made out of 100% recycled PET.

“Brands and retailers must change their business models and create products with longevity and quality. They must understand the true value of materials, which should be mindfully designed, redesigned and recuperated as a valuable resource. We are glad that Hatta Dolmat took his sustainability journey and upholding to the SDG 12 and SDG 14 to drive all aspects of his business.” Said, Shirene Moong, Founder of Ocean Hero Conservation.

This year, Hatta Dolmat introduces his first hand-drawn Batik motifs to the runway of KL Fashion Week 2021. With the implementation of the hand drawn Batik motifs by the designer himself, Malaysia can be seen as one of the first country that is producing our Batik motifs in an ecologically way. Hatta Dolmat and Tourism Malaysia is in collaboration and have been working closely to promote sustainable practices in designing and producing Batik through the OCEAN’US collection and help to create a more ecologically friendly product.

“We aim to harmonise our Malaysia batik with the environment. Hence, with the initiative and collaboration between the
government and Hatta Dolmat, we finally seen that there is a modern way to promote Batik and to reduce the plastic wastes
in the ocean.” said Y.M. Tengku Dato’ Hishammuddin Zaizi Bin Y.A.M Tengku Azman Shah Alhaj, Patron of Ocean Hero
Conservation. Hatta Dolmat plans to unveil the OCEAN’US collection at the fashion store in limited numbers of pieces in
order to avoid the mass volume production that will eventually lead to fabric wastes. The collection will be available to
purchase before mid of 2022, hence the buyers will receive their exclusive first hand experience with the sustainable
materials.

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