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MATRADE Leverages on Hybrid Platforms for Global Campaign

by Gopalakrishnan Nair
Matrade Building

The Malaysia External Trade Development Corporation (“MATRADE”) will organize over 40 eBusiness Global Campaign under the Electronic Business Linkages (“eBizLink”) Programme which aims to strengthen Malaysia’s competitiveness and accelerate exports growth. The new initiative by the Government under ‘Program Strategik Memperkasa Rakyat dan Ekonomi’ (“PEMERKASA”), eBizLink provides cost effective and sustainable solutions for Small and Medium Sized Enterprises (SMEs) and Mid-Tier Companies (MTCs) to seize new business opportunities in global marketplaces. Participating companies will be able to generate higher export sales from the eBusiness Global Campaign.

The global pandemic has further highlighted the need for MATRADE to be more creative in intensifying promotion of Malaysia’s exports. eBizLink was created by MATRADE to facilitate Malaysian businesses reach potential customers beyond borders through online and offline (O2O) platforms. MATRADE’s global network will collaborate with reputable local and international stakeholders, businesses and industry players by organising customized activities leveraging on local e-commerce and social commerce platforms including Key Opinion Leader (KOL) live-streaming to create awareness and increase visibility of Malaysian products and brands overseas, towards increased offline physical sales in respective countries.

To generate impactful outcomes, eBizLink prioritizes on fast moving consumer goods (FMCGs) including processed food & beverages, Halal products, clothing & apparel, cosmetics & toiletries, toys, and giftware. In addition, the programme also concentrates on high value exports focuses on targeted sectors such as electrical & electronics, medical devices and pharmaceutical products, machinery & equipment, automotive parts & components, and agro-based products.

Puan Sharimahton Mat Saleh, Deputy CEO of MATRADE

“MATRADE is confident that eBizLink programme will continue to benefit Malaysian businesses in exploring the global market by leveraging on e-commerce and various effective hybrid marketing channels to weather the challenges and on-going uncertainties brought by the COVID-19 pandemic. The one-year programme that will be officially rolled out in second half of 2021 is targeted to assist a total of 600 Malaysian companies and generate RM60 million export sales globally.” said Puan Sharimahton Mat Saleh, Deputy CEO of MATRADE.

eBizLink’s first project was launched online simultaneously in Kuala Lumpur and Beijing on 17th June 2021, jointly organized by Malaysia China Business Council (MCBC) and JD MAS Commerce Sdn. Bhd. with the support of MATRADE Beijing. In conjunction with China’s annual second largest online & offline national event known as “618”, the JD 618 Shopping Festival Digital Expo & Promo 2021 was organized from 14 to 18 June 2021. The campaign  had successfully recorded initial sales of RMB15,182,000 (RM9,871,336) with the main products sourced include frozen durian, durian ice cream, dried durian, bird nest, instant noodle, freeze fried fruits, jam spread, spices, paste, honey and sauces. A total of 45 virtual meetings were arranged between Malaysian companies and Chinese buyers.

Puan Razida Hanim Razak, Trade Commissioner of MATRADE Beijing, added: “The first O2O programme of the eBizLink-PEMERKASA’s programme organized through public-private partnership enables participating Malaysian exporters to capitalize on this advantage to penetrate mass e-commerce market and establish brand awareness in China. The campaign has promoted 370 SKUs mainly processed food and beverages of 57 companies and it is expected to generate additional demand when the programme ended in November 2021.”

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