Home Business MR D.I.Y. receives Frost & Sullivan Award for Second Year in a Row

MR D.I.Y. receives Frost & Sullivan Award for Second Year in a Row

MR D.I.Y. Group wins the “2021 Malaysia Home Improvement Retail Company of the Year” from Frost & Sullivan's.

by Shah Farouq

MR D.I.Y. Group (M) Berhad (“MR D.I.Y.”) has received the award of “2021 Malaysia Home Improvement Retail Company of the Year” that was accorded by Frost & Sullivan’s at a virtual ceremony on 16th December 2021.

This international award recognises companies that demonstrate excellence across two dimensions evaluated by Frost & Sullivan – Visionary Innovation & Performance, as well as Customer Impact.

This follows the retailer being recognised with the “Frost & Sullivan 2020 Market Leadership Award” last year.

A rigorous assessment conducted by Frost & Sullivan found the company excelled in many areas under the Home Improvement Retail space, a testament to MR D.I.Y’s continued efforts to implement best practices across the organisation.

“In a highly fragmented market, MR D.I.Y continues to retain its position as the unchallenged market leader. As of 2021, it is the only sizeable chain player in Malaysia with a nationwide presence and with a growing number of retail stores, all of which are managed through in-house operations.” it said in a statement by the consultancy.

“The company’s positive financial performance, even at the height of the COVID-19 pandemic, proves its resilience to withstand negative external economic impacts, thanks to the value proposition it offers consumers, its scale, and internal operational efficiencies.

“Furthermore, the discounts offered on home brands and bestselling items highlight the company’s continuous efforts to remain relevant, supportive of the needs of Malaysians, and loyal to its tagline, ‘Always Low Prices’, even in difficult times,” it added.

MR D.I.Y. Group (M) Berhad’s Vice President of Marketing Andy Chin said The Frost & Sullivan Award is a truly prestigious one, and that they are humbled to be recognised for the second year in a row. 

“This award is dedicated to our 12,000 employees nationwide, who have gone beyond the call of duty this past year to ensure we continue to deliver on our promise of “Always Low Prices” to our customers nationwide, who in turn have rewarded us with their loyalty.

“We will continue to strive to support and meet the needs of our communities around the country.   We would also like to thank Frost & Sullivan for this recognition; we are deeply honoured by this recognition,” he shared.

Frost & Sullivan follows its proprietary, measurement-based methodology combined with extensive research, in-depth interviews, analysis and benchmarking to shortlist deserving companies in each category.

Furthermore, they also used real-time performance indicators  such as market share, revenue growth, customer acquisitions, product/service value, and technology adoption forming the backbone of the selection process, the winners represent the best of the best in the Asia-Pacific region.

For more information on MR D.I.Y., visit its website,  www.mrdiy.com, and social media, Facebook, and Instagram.

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