To achieve their pledge, Nestlé has made a number of global commitments, including the elimination of non-recyclable plastics. Though, the journey to achieving their vision of ensuring none of their packaging, including plastics, ends up in landfill, in oceans, lakes and rivers is an arduous one, the company is intent on working hard to deliver on their promise.
To realize a waste-free future, thus far, 88% of their total packaging and 62% of their plastic packaging is recyclable or reusable. But the fight for a more sustainable future is far from over. Nestlé is aware that as the world’s largest food and beverage company, their actions matter, and they are committed to putting their size and scale to work.
One of the best ways to achieve an environmentally-sustainable future is to work within the community that they exist in by expanding its Door-to-Door Collection & Recycling programme. This time around, the Door-to-Door Collection & Recycling programme reaches out to the residents of Subang Jaya.
Subang Jaya Joins In The Initiative
The signing of a Memorandum of Understanding (MoU) with the Subang Jaya City Council (MBSJ) marks the extension of Nestlé’s pioneering waste collection and recycling programme first launched in Petaling Jaya in October 2020 in partnership with the Petaling Jaya City Council (MBPJ). This programme is a voluntary Extended Producer Responsibility (EPR) initiative aimed at implementing a more effective and integrated system of solid waste management in urban areas, while increasing awareness amongst the public.
This initiative will not only prevent solid waste from ending up in landfills and will help to promote a circular economy in Malaysia, in line with Nestlé’s commitment to ensure 100% of our packaging are recyclable or reusable by 2025.
The programme already provides kerbside collection for eight townships within Petaling Jaya, comprising more than 20,000 households. The initiative has been recognised by the United Nations Environment Programme (UNEP) and the Ministry of Environment Malaysia as a case study for success in inspiring higher recycling participation rates.
In collaboration with MBSJ, the expansion of the programme will kick-off its first phase beginning with Zone 1 and 4 in Subang Jaya benefitting at least 5,500 households, and aims to progressively reach up to 8,500 households involving Zone 3 and 6 by year end.
Present during the MoU signing ceremony, YDH. TPr. Hajah Noraini binti Haji Roslan, Mayor of Subang Jaya said, “Every year, Malaysia generates about 14 million tonnes of municipal solid waste, the majority of which is food and plastic waste. While MBSJ has undertaken heightened waste management efforts to increase the volume of recyclable waste collected, further action must be taken to encourage better recycling rates, particularly among households.”
In her speech, she said MBSJ welcomes and is pleased with this collaborative programme in partnership with Nestlé Malaysia and KPT Recycle Sdn Bhd. She also hopes it will receive good feedback and support from the residents and can be expanded further to other housing areas.”
Nestlé (Malaysia) Berhad, Chief Executive Officer, Mr. Juan Aranols, commented, “Improving recycling through increased waste separation and collection at the source is a key element to deliver on our sustainability commitments. We are pleased to partner with MBSJ to further widen our kerbside collection project coverage area. This will grant more residents an efficient solid waste collection system and provides with an ideal platform to educate them on how to more effectively recycle, differentiating the various types of waste,” he said.
On Track To A Waste-Free Future
He further added that since the programme launch in 2020, they have achieved close to 80% household participation, collecting around 600 tonnes of dry mix recyclables (DMR). This proves that with the right processes and guidance, Malaysians are most willing to engage into recycling efforts. The organization hopes to scale up into more residential areas in line with their vision to ensure that none of their packaging, including plastics, ends up in landfills or as litter, as well as accelerate efforts to reduce usage and dependence on virgin plastics.
Through this programme, a dedicated collection for recyclable waste is introduced. Participating households are equipped with separate bins where collection of recyclable waste is executed on a weekly basis by project partners, KPT Recycles and Tetra Pak, ensuring a seamless process for all. The materials that will be include paper, cardboard, plastic, used beverage cartons, metal and glass, which will then be sorted into respective DMR categories at the KPT Sorting at Material Recovery Facility.
To drive new behaviour and understanding of the importance of recycling, intensive engagement and awareness building will also be carried out for the participating households, particularly the Residents Associations. This will subsequently contribute towards realising Nestlé’s target to collect approximately 50 to 60 tonnes of plastic waste per month from participating households in Subang Jaya.
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