Home Industry SMEs to Enhance Digital Export Skill Sets through MATRADE – Google Malaysia Collaboration

SMEs to Enhance Digital Export Skill Sets through MATRADE – Google Malaysia Collaboration

by Gopalakrishnan Nair
CEO MATRADE

500 Malaysian Small Medium Enterprises (SMEs) participated in a MATRADE – Google Malaysia jointly organised workshop, Mahir Digital Bersama Google today.

This workshop held virtually on YouTube, introduced Google’s Market Finder module as a digital market insights tool to find new export business opportunities, to strengthen Malaysian SMEs export fundamentals as well as to broaden exports knowledge, thus enabling Malaysian SMEs to reach their full exports potential.

“Great insights and timely sharing, awesome!”, “Thank you, it was a fun session” and “Thank you very useful,” were among the comments from the participants.

MATRADE looks forward to reigniting exports by Malaysian SMEs through this collaboration,” – Encik Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE

The purpose of this partnership is to ensure Malaysian exporters, particularly SMEs, remain competitive to brace through the challenging COVID-19 pandemic, apart from the fast- emerging new norms in digitalisation of international business.

“MATRADE’s strategic partnership with Google Malaysia is an important milestone in efforts to further enhance SMEs capabilities in leveraging on digital tools to accelerate their exports. This would also assist SMEs to reduce costs of conducting export business. MATRADE looks forward to reigniting exports by Malaysian SMEs through this collaboration,” said Encik Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE.

Malaysia External Trade Development Corporation (MATRADE) is the national trade promotion agency, under the Ministry of International Trade and Industry (MITI), continues to promote Malaysian SMEs businesses for exports.

SMEs are urged to register with MATRADE as members, to enable them to be more involved in MATRADE’s export promotion programmes. The membership is complementary and registration can be done via MATRADE’s portal.

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