SUKE TV, a new homegrown broadcast network recently launched by Dato’ AC Mizal, has appointed award-winning outfit Be Strategic as its integrated marketing communications agency.
Be Strategic has been tasked with developing branding, digital and social initiatives as well as public relations to create and enhance SUKE TV’s brand image and presence in the Media & Entertainment (M&E) industry as a broadcast network by Malaysians, for Malaysians.
Dato’ AC Mizal, founder and chairman of SUKE TV explained that they are a broadcast network aiming to contribute back to the local celebrities, performers, SMEs, and viewers.
He further explained SUKE TV offers a new and contemporary shoppertainment experience through our dual option and platform strategy.
“Our mission at SUKE TV is to put on a smile and bring happiness back for everyone, regardless of age, race, and gender; and to build healthy and emotional relationships with consumers.
“Be Strategic understood the brief and captured the essence of SUKE TV including the story behind the network.
“It was necessary for us to appoint an agency that could direct their efforts to fortify the broadcast network’s place in the M&E industry.
“Our decision in engaging them was a strategic and an intrinsic reflection of our mission to support local and homegrown businesses. Be Strategic is a top Malaysian-owned agency that comes with a wealth of knowledge, experience, expertise and accolades.
“We are thrilled to have them navigate SUKE TV to great heights and we look forward to working with them closely,” he added.
Ashvin Anamalai, chief strategist of Be Strategic, expressed his excitement to be working with SUKE TV and is looking forward to embark on their transformation journey in Malaysia M&E industry.
“We have been entrusted with great responsibility and we sincerely hope to deliver the SUKE TV mission to be the go-to Malaysian broadcast network to all Malaysians everywhere, every time.
“Similar to how SUKE TV is both innovative and unique to the country’s M&E landscape, we look forward to developing an integrated media strategy together to support our very exciting vision for the future of SUKE TV,” he shared.
Recently, SUKE TV announced their line-up of personalities that will be joining them on their 24/7 free-to-air (FTA) TV channel.
These personalities include well-known industry icons such as Wak Doyok, Tengku Azura, Maryam Ryzal, Ernie Zakri, Emelda Rosmila and Syamel.
Besides that, social media influencers such as Aireena Sofia, Mat Dan, Bibi Qairina and Rushdan Wafa, as well as industry talents such as Reeve Damien, Allisya Tahir and Fauzi Zulkifli.
Among Be Strategic’s list of clients includes Lazada Malaysia, Quill Automobiles, Malaysia Digital Economy Corporation (MDEC), UDA Property, and Castrol Malaysia.
Recently the agency walked away with five awards at the Agency of the Year and MARKies Awards Malaysia 2021 by Advertising+Marketing Magazine.