TAC Media, the game changer in the out of home (OOH) advertising industry, recently appointed Afzal Khalid, previously with Touch ‘n Go eWallet and Grab Malaysia, as its Director of Business and Expansion to turbo charge TAC Media’s growth plans not just in Malaysia, but globally.
In his immediate past appointment, Afzal Khalid spearheaded the Mobility and Transport Ecosystem at Touch ‘n Go eWallet leading the digitisation of Touch n Go mobility services into the eWallet and driving usage across toll, parking and transit applications. Prior to this, he led the Business Development division at Grab Malaysia, unlocking value-added synergies to future-proof Grab’s business model and customer proposition.
One of the leading successful women entrepreneurs in the country’s OOH industry, Angie Cutter, the Founder and Managing Director of TAC Media said, “As a company that is committed to innovating for impact, we are constantly on the lookout for people who are extremely dynamic, focussed and proficient indelivering impactful solutions to join us at TAC Media.”
“Now that we are on an aggressive expansion path, Afzal is the perfect fit to grow TAC Media into a formidable leader in the out of home advertising industry. I am delighted to have him on board and together we will bring in the much-needed measurability and accountability into the OOH industry,” she added.
An exceptionally versatile leader, Afzal Khalid is able to transition across formulating high-level strategies, managing key partnerships and implementing complex projects with ease and precision. Having worked across a wide range of industries, departments and teams, he is both an enthusiastic team player and a capable individual contributor.
Afzal Khalid said, “TAC Media is doing commendable work in shaping a new outlook for the OOH industry and I am honoured to now be a part of the firm. As the pandemic eases, people will step out with new appreciation and new eyes for the outdoors. And therein lies the tremendous potential for OOH.”
“The evolving face of OOH with geo-targeting, eye-tracking technology and programmatic digital OOH, makes it an exciting time to help brands make meaningful connections with consumers. End of the day, it is about lowering the cost per thousand and reaching the audience strategically; this can only be done with technology, data and innovative rigour. I eagerly look forward to working with the team and growing the company to its full potential,” he added.