Home Community Traka Launches Inaugural Experience Centres in Australia and South Africa

Traka Launches Inaugural Experience Centres in Australia and South Africa

by Shah Farouq

Traka, an organization which focuses on intelligent management solutions in key and equipment, launched its first Experience Centres today, which is located in two key strategic locations within the Asia Pacific, Middle East and Africa (APACMEA) division that is Brisbane, Australia, and Johannesburg, South Africa.

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Traka Experience Centre in Brisbane

The Experience Centres will serve as an environment for technology partners, end-users and Traka employees to immerse, educate, empower and innovate through industry trends, best practices, and product updates.

“We are very excited to officially open Traka’s first Experience Centres in two of our focus markets in the region. They were built as a result of years of listening to our stakeholders about the need for a place where they can share and create together.” Jason Van der Meer, Technical Director, APACMEA, Traka commented.

“These hubs are the ideal environments for them to access the latest Traka technology and tools that would empower them to take that step further. We hope that the Centres become the heart of knowledge sharing, training, support and most importantly, collaboration among external and internal stakeholders. We can’t wait to start bringing people together and embarking on this journey towards innovation together,” he added.

All visitors will be able to immerse themselves in Traka’s complete value proposition in the industry, as they will have unprecedented access to the company’s full suite of key and equipment management solutions.

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Traka Experience Centre in Johannesburg

Furthermore, within the Experience Centres are also training facilities equipped with Traka’s innovative technologies to enable partners to create product prototypes and communicate with each other regardless of where they are around the world.

Besides that, the Centres will also serve as sandboxes to allow technology partners to create new technologies, develop new ideas and build new processes to add continued value, thereby empowering them to streamline efficiencies and save on costs, time and resources.

Collectively, these Centres will provide a bespoke environment for Traka to virtually showcase its best-in-class capability.

“Traka is a business that continually invests in our people, our technologies, and our customers. For the past 30 years, we have developed our solutions and services to address and exceed the ever-changing needs of our customers and market sectors. shared by Martin Woodhouse, Head OF APACMEA, Traka.

“In the near future, we plan on opening two more centres, in Singapore and the Middle East to further develop our support and education capability around Traka’s real value proposition. We will continue to invest in each of our regions to uphold our position as the trusted advisor to all our stakeholders at every step of the way,” he emphasized.

In Asia, Traka has seen a higher level of customer demand over the years in markets including South East Asia (SEA), Japan, Hong Kong, China, and India. With new projects coming up in Data Centres, Gaming, Critical Infrastructure and Government sectors, the new Experience Centres will enable better process efficiencies and shorter time to market.

For more information about the Experience Centres, please visit https://systems.traka.com/experience-centre.

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